IDEAS home Printed from https://ideas.repec.org/a/ids/gbusec/v7y2005i1p111-127.html
   My bibliography  Save this article

Innovation and organisation in the UK magazine print publishing industry: a survey

Author

Listed:
  • Howard Cox
  • Simon Mowatt
  • Stuart Young

Abstract

This paper examines innovation within the UK magazine publishing industry. We find that publishers are able to engage with niche interest groups in order to supply a high value-added product. The paper attempts define the characteristics of the industry and to examine the drivers of innovation through a survey and an exploratory approach to data analysis. We suggest that the frequently employed simple output measures of innovation do not adequately capture the innovation process in this industry or the range of activities carried out by firms. We find that groups of firms engage different patterns of innovative behaviour depending on the drivers of innovation. Firms that are more responsive to consumer trends are more likely to engage in a wider range of associated activities in order to add value from their consumer knowledge.

Suggested Citation

  • Howard Cox & Simon Mowatt & Stuart Young, 2005. "Innovation and organisation in the UK magazine print publishing industry: a survey," Global Business and Economics Review, Inderscience Enterprises Ltd, vol. 7(1), pages 111-127.
    • Handle: RePEc:ids:gbusec:v:7:y:2005:i:1:p:111-127
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=6924
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:gbusec:v:7:y:2005:i:1:p:111-127. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=168 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.