Predicting mutual fund investors' continuous investment intention with the integration determinants of behavioural intention

This study examines mutual fund investors' continuous investment intention to behavioural intention. It is not easy to understand behavioural intention and what keeps mutual fund investors devoted. The survey included 628 mutual fund investors' responses by applying non-probability convenience sampling. Path analysis was performed on the direct and indirect impacts of influencing factors on intention. Moreover, necessary condition analysis (NCA) and mediation analysis were used to evaluate hypotheses using partial least structural equation modelling to determine the key factors affecting behavioural intention. The research found that financial knowledge, past behavioural bias, regulatory perception, social impact, financial well-being, hassle factors, and risk avoidance affect investment intention. Our study found that conveying regulatory confidence and operational convenience can reduce risk aversion's impact on attitudes. This study supports financial literacy treatments using more evidence. Investigative studies may priorities comprehending the ramifications of regulatory modifications and financial advancements on investor conduct within the mutual fund sector, offering significant insights for policy formulation and the creation of financial products.