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Examining servitisation as a resource-based competitive advantage

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  • Alessandro Augurio
  • Laura Castaldi
  • Clelia Mazzoni
  • Yioula Melanthiou

Abstract

This paper deals with the advancement of servitisation in the Italian manufacturing industries, identifying the service offerings, the performances and the dimensions of servitised firms. Data were collected from 7,840 manufacturing firms. The results show that 45.6% of the selected manufacturing firms undertake servitisation. The provision of product-related services supporting the supplier product (SSPs) seems to be advantageous for firms that are not very large, labelled as product-related servitised firms in the context of this work, because they could exploit existing resources and competencies to create the service offering, enhancing the need for following a resource-based approach to create sustainable competitive advantage.

Suggested Citation

  • Alessandro Augurio & Laura Castaldi & Clelia Mazzoni & Yioula Melanthiou, 2025. "Examining servitisation as a resource-based competitive advantage," Global Business and Economics Review, Inderscience Enterprises Ltd, vol. 33(3/4), pages 339-360.
    • Handle: RePEc:ids:gbusec:v:33:y:2025:i:3/4:p:339-360
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