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Customer e-loyalty to internet banking: an empirical analysis

Author

Listed:
  • Konstantinos Terzidis
  • Eva Papadopoulou
  • Kosmas Kosmidis

Abstract

The purpose of the present study is to examine the efficiency of alternative electronic communication channels employed by bank management to attract new customers and to satisfy the existing ones. Cornerstone of this paper is also the investigation of the impact of quality of online banking services on customer's trust, overall satisfaction and finally e-loyalty. The research sample is consisted of 153 customers of various banks in the region of Central and Eastern Macedonia in Greece. Logit analysis is incorporated for the construction of a model for the prognosis of customer e-loyalty to internet banking. The results of the logistic regression indicate that the independent variables of trust, quality of alternative e-banking channels and gender are statistically significant for the prediction of customer e-loyalty. On the other hand, the research provides insufficient evidence about the relationship among the quality of service, the overall satisfaction and the adoption of internet banking.

Suggested Citation

  • Konstantinos Terzidis & Eva Papadopoulou & Kosmas Kosmidis, 2013. "Customer e-loyalty to internet banking: an empirical analysis," Global Business and Economics Review, Inderscience Enterprises Ltd, vol. 15(2/3), pages 148-162.
    • Handle: RePEc:ids:gbusec:v:15:y:2013:i:2/3:p:148-162
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    Cited by:

    1. Huang, Ting Ting & Sun, Bruce Qiang, 2016. "The impact of the Internet on global industry: New evidence of Internet measurement," Research in International Business and Finance, Elsevier, vol. 37(C), pages 93-112.

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