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A strategic matrix model for the apple industry in Lebanon

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  • Rock-Antoine Mehanna

Abstract

The purpose of this study is to examine the Lebanese apple industry from a strategic macromanagement perspective. It employs the Industry Value Chain (IVC) framework, along with Porter's Five Forces of rivalry as a methodology to enable the formulation of a matrix model comprising grand and competitive strategies. Several experiences from the USA, New Zealand, Chile, Mexico and Canada are discussed to draw some differences and similarities. This topic comes at a time when the government is struggling to find solutions for the apple sector. However, the governmental discussions and suggested solutions pivot mostly around technical and policy-oriented issues (e.g., government subsidies and limited seasonal national campaigns), disregarding any serious analysis of business-oriented solutions and private-public sector collaboration.

Suggested Citation

  • Rock-Antoine Mehanna, 2009. "A strategic matrix model for the apple industry in Lebanon," Global Business and Economics Review, Inderscience Enterprises Ltd, vol. 11(1), pages 65-87.
    • Handle: RePEc:ids:gbusec:v:11:y:2009:i:1:p:65-87
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