Exporting under private labels: conditions and influencing factors
Based on data collected through 101 in-depth interviews among export managers, the study investigates the conditions and factors that influence exporting under private labels. Distributor's adaptation is proposed as a variation to product and promotion adaptation within the context of export strategy considerations. The findings are interpreted within a proposed framework based on a set of factors regarding a firm's competencies and goals and the industry characteristics at the export market. Key findings: (1) producers tend to export their products either entirely under a private label or else entirely under their own name or trademark; (2) exports under private labels can be predicted by the proposed set of factors; and (3) private label exporting was not found to be inferior to own-brand exporting in terms of sales and profitability. Market shares, however, were reported to be higher by nonprivate label exporters.
Volume (Year): 10 (2008)
Issue (Month): 1 ()
|Contact details of provider:|| Web page: http://www.inderscience.com/browse/index.php?journalID=168|
When requesting a correction, please mention this item's handle: RePEc:ids:gbusec:v:10:y:2008:i:1:p:35-57. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Darren Simpson)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.