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Exporting under private labels: conditions and influencing factors

Author

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  • Yaron Timmor
  • Jehiel Zif

Abstract

Based on data collected through 101 in-depth interviews among export managers, the study investigates the conditions and factors that influence exporting under private labels. Distributor's adaptation is proposed as a variation to product and promotion adaptation within the context of export strategy considerations. The findings are interpreted within a proposed framework based on a set of factors regarding a firm's competencies and goals and the industry characteristics at the export market. Key findings: (1) producers tend to export their products either entirely under a private label or else entirely under their own name or trademark; (2) exports under private labels can be predicted by the proposed set of factors; and (3) private label exporting was not found to be inferior to own-brand exporting in terms of sales and profitability. Market shares, however, were reported to be higher by nonprivate label exporters.

Suggested Citation

  • Yaron Timmor & Jehiel Zif, 2008. "Exporting under private labels: conditions and influencing factors," Global Business and Economics Review, Inderscience Enterprises Ltd, vol. 10(1), pages 35-57.
    • Handle: RePEc:ids:gbusec:v:10:y:2008:i:1:p:35-57
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    Cited by:

    1. Emily Blanchard & Tatyana Chesnokova & Gerald Willmann, 2017. "Private labels and exports: trading variety for volume," Review of World Economics (Weltwirtschaftliches Archiv), Springer;Institut für Weltwirtschaft (Kiel Institute for the World Economy), vol. 153(3), pages 545-572, August.

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