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Digital financial literacy and the proliferation of consumerist behaviours

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  • Fani Pramuditya
  • Leo Indra Wardhana
  • Agusta Ika Prihanti Nugraheni
  • Rizki Pertiwi
  • Putri Agustina

Abstract

This study examines the relationship between digital financial literacy, self-efficacy, financial attitude, and financial management behaviours among college students. Against the backdrop of significant transformations brought about by the emergence of digital technology, particularly in the realm of financial services, and the growing prevalence of online lending platforms and 'pay later' services, this study examines student financial behaviour in the digital era. Utilising a quantitative approach and purposive sampling through an online questionnaire, this research collected data from 200 student respondents with diverse demographic backgrounds. Hypothesis development is grounded in a literature review that elucidates the importance of digital financial literacy, self-efficacy, financial attitude, and financial management behaviour within the student population. Regression analysis was employed to investigate the variable associations. The outcomes of this research provide a meaningful perspective for educators, policymakers, and financial institutions in enhancing financial literacy and encouraging college students to adopt responsible decision-making practices.

Suggested Citation

  • Fani Pramuditya & Leo Indra Wardhana & Agusta Ika Prihanti Nugraheni & Rizki Pertiwi & Putri Agustina, 2026. "Digital financial literacy and the proliferation of consumerist behaviours," American Journal of Finance and Accounting, Inderscience Enterprises Ltd, vol. 9(2), pages 128-148.
    • Handle: RePEc:ids:amerfa:v:9:y:2026:i:2:p:128-148
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