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Formation of Marketing Activity on Organisation and Support of a Corporate Site of Companies That Operate in the Consumer Market


  • Yarym-Agayev Oleksandr M.

    (Donetsk National Technical University)

  • Debela Ganna O.

    () (Donetsk National Technical University)


The article considers main issues of organisation of Internet marketing at small and medium enterprises of Ukraine, shows a necessity of development and marketing support of the site and provides recommendations on development, implementation and maintenance of corporate sites for marketing and advertising managers. The article considers such directions of operation with the site as analysis of sites of competitors, development of a corporate site, information provision of the site, site indexation and its promotion in search engines, placing site links at information portals, creation of pages in social networks, work at forums, information mailings, operation with site analytics and ensuring feedback with the site visitors. The listed recommendations would allow increase the site image, attract new clients, organise efficient co-operation with specialists on development and promotion of the site and achieve the maximal effect from this source of advertisement and sales.

Suggested Citation

  • Yarym-Agayev Oleksandr M. & Debela Ganna O., 2014. "Formation of Marketing Activity on Organisation and Support of a Corporate Site of Companies That Operate in the Consumer Market," Business Inform, RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE), Kharkiv National University of Economics, issue 3, pages 402-406.
  • Handle: RePEc:idp:bizinf:y:2014:i:3:p:402_406

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    site; Internet marketing; promotion; content;


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