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Marketing Study of the Use of Internet Opportunities as a Pre-requisite of Innovation Development


  • Ziukova Alina O.

    () (Kyiv National Economic University named after. V. Getman)

  • Zyukova Iryna O.

    () (Kryvyi Rig National University)


The goal of the article lies in the study of Internet opportunities for ensuring innovation development and increase of economic growth of market subjects. The article uses marketing instruments of the study of opportunities of Internet technologies. In the course of the content analysis the article considers evolution of the Internet market and the broadband access in general and its segments, reveals tendencies of development, identifies directions of use of Internet opportunities both for B2B and B2C markets. The article studies the competitive situation in the Internet access market in Ukraine. It shows main players in the market and their competitive strategies. It lists main operators of the Internet access market in the city of Kryvyi Rih. The conducted poll among the city communication operators and clients (consumers) of telecommunication services (1000 respondents) provided grounds to understand vision of the future market of Internet technologies by operators and consumers. The article identifies a new vector of relations of the subjects of business processes. It shows that the effect of use of Internet technologies lies in acceleration of business processes, overcoming transaction barriers and strengthening competitive positions.

Suggested Citation

  • Ziukova Alina O. & Zyukova Iryna O., 2014. "Marketing Study of the Use of Internet Opportunities as a Pre-requisite of Innovation Development," Business Inform, RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE), Kharkiv National University of Economics, issue 3, pages 386-390.
  • Handle: RePEc:idp:bizinf:y:2014:i:3:p:386_390

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