IDEAS home Printed from https://ideas.repec.org/a/idp/bizinf/y2014i1p148_153.html
   My bibliography  Save this article

Specific Features of the Study of Consumer Behaviour in the Students Catering Market

Author

Listed:
  • Malinka Oksana Ya.

    (Ivano-Frankivsk National Technical University of Oil and Gas)

  • Ustenko Andrij O.

    (Ivano-Frankivsk National Technical University of Oil and Gas)

  • Hevka Nataliya I.

    (Ivano-Frankivsk National Technical University of Oil and Gas)

Abstract

The article studies consumers in the market of students catering on the basis of the method of cluster analysis, which is a many-sided statistical procedure, which envisages collection of data, which keep information about the sampling and ordering objects into relatively homogeneous groups, as a result seven main segments of food consumers are allocated. Using the method of factor analysis the article identifies main factors that influence consumer behaviour when selecting catering establishments. The article studies consumer behaviour in the students catering market in the city of Ivano-Frankivsk using the method of polling and semantic differential. The article identifies main shortcomings in the activity of the studies students catering establishment. The article offers measures for achieving the desired level of satisfaction of clients with the quality of service in the selected catering establishment.

Suggested Citation

  • Malinka Oksana Ya. & Ustenko Andrij O. & Hevka Nataliya I., 2014. "Specific Features of the Study of Consumer Behaviour in the Students Catering Market," Business Inform, RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE), Kharkiv National University of Economics, issue 1, pages 148-153.
    • Handle: RePEc:idp:bizinf:y:2014:i:1:p:148_153
    as

    Download full text from publisher

    File URL: https://www.business-inform.net/pdf/2014/1_0/148_153.pdf
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:idp:bizinf:y:2014:i:1:p:148_153. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Khaustova Viktoriia (email available below). General contact details of provider: https://www.business-inform.net .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.