Ways of Financing Projects of Increase of Regional Competitiveness under Conditions of Deficit of Means

The article makes an effort to solve the problem of financing a project of branding of territories under conditions of deficit of means, The problem is topical due to the fact that projects of branding of territories of cities in particular are long-term and their effectiveness cannot be measured in precise numbers, which significantly complicates the process of attraction of potential investors for financing. Since a brand is an intangible asset, it is quite difficult to identify and assess that part of the cost which it creates. The author offers to consider the stage of project financing as a separate projects with its goals, tasks, resources and executors. The article provides an algorithm of analysis of available resources of financing with attraction of the most efficient of them. Moreover, it provides a list of possible social contradictions and risks, which can appear in the process of financing a branding project. In the result of the study the author develops an optimal model of financing a territory branding project under condition of the deficit of the budget funds. Conclusions and results of the study have a practical value not only when improving scientific approaches to the process of territory branding, but also for representatives of local self-governance, who realise the projects of increase of competitiveness of regions in practice.