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Existence of Methodological Approaches to Development of the Concept of Increase of Regional Competitiveness (Using Example of the City of Chernihiv)


  • Romanova Anna A.

    () (Chernihiv State Technological University)


More and more attention is paid to significance of branding as an instrument of increase of competitiveness of the territories in the process of development of globalisation and urbanisation. However, today one can feel insufficiency of scientific research connected with selection of methods of formation of the brand concept, which are the most adequate for territorial identity. The article considers stages of the strategy of formation of the city brand as an instrument of increase of competitiveness of destinations. It analyses necessary resources of the territory and allocates competitive advantages, which should be included into the general concept of the city brand. It offers an optimisation complex of methods in the context of development of business processes and formation of effective branding of the city. For the first time ever the author applied the SWOT-analysis method for the study of recreation and tourist potential of the City of Chernihiv (Ukraine) and developed methods of ranking unique characteristics of destinations by the strength of their impact in the model of territorial identity. Using the new methods, based on quantitative sociological research, one van select key and auxiliary characteristics, which should be included into the basis of formation of the future concept of the city brand.

Suggested Citation

  • Romanova Anna A., 2013. "Existence of Methodological Approaches to Development of the Concept of Increase of Regional Competitiveness (Using Example of the City of Chernihiv)," Business Inform, RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE), Kharkiv National University of Economics, issue 7, pages 74-79.
  • Handle: RePEc:idp:bizinf:y:2013:i:7:p:74_79

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    References listed on IDEAS

    1. Ali Akarca & Aysit Tansel, 2006. "Economic Performance and Political Outcomes: An Analysis of the Turkish Parliamentary and Local Election Results Between 1950 and 2004," Public Choice, Springer, vol. 129(1), pages 77-105, October.
    2. Edgardo E. Zablotsky, 1996. "Political Stability and Economic Growth. A Two Way Relation," CEMA Working Papers: Serie Documentos de Trabajo. 109, Universidad del CEMA.
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