Principles of Managing the Corporate Culture of an Enterprise in the Unstable Economy

The article systemises groups of principles by the content of the corporate culture and directions of managing it. It offers the author's definition of the "principle of managing corporate culture" term. It forms own system of principles of managing corporate culture in the unstable economy. It formulates the essence of 13 principles of managing corporate culture (intelligence, individuality, integrity, realism, indirect actions, interexchange, dynamism, alarmism, adaptation, inevitability, sanctity, innovativeness, turbulence). Introduction of these principles into practice of enterprises causes formation of a principally new corporate culture, characterised with transnationality and individualism, stability and turbulence, globality and uniqueness, internationalisation and specificity, mobility and conventionality. Thus, the corporate culture would become an effective instrument of achievement of the mission of an enterprise under modern specific features of external and internal environment of an enterprise, characterised with globalisation and integration, instability, unpredictability, turbulence, dynamism and crisis tendency.