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Specific Features of Formation of Financial Strategy of a Retail Company at Different Stages of its Life Cycle

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  • KolesnikTatyana S.

    () (Kharkiv State University of Food Technology and Trade)

Abstract

The article presents a four-stage model, which envisages the following main stages a retail company has to pass: creation (origination), growth, maturity and decline. It identifies processes and characteristics of a retail company at different stages of its life cycle and main criteria of consequent replacement of stages. It uses the relevant provisions to formulate main characteristics of the life cycle stages in the context of their connection with the priorities of financial activity of retail companies. It develops proposals on differentiation of goals, characteristics and directions of financial strategy of retail companies depending on the stages of their life cycles.

Suggested Citation

  • KolesnikTatyana S., 2013. "Specific Features of Formation of Financial Strategy of a Retail Company at Different Stages of its Life Cycle," Business Inform, RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE), Kharkiv National University of Economics, issue 7, pages 225-230.
  • Handle: RePEc:idp:bizinf:y:2013:i:7:p:225_230
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    Keywords

    financial strategy; retail trade; stages; life cycle;

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