Modelling Development of a Small Company under Competitive Market Conditions
The article conducts an economic and mathematical model of production activity of a small company. The model takes into account interconnection between parameters of production and current characteristics of the market. The article conducts model studies of impact of advertising campaign on a small company development. The detailed information about market conditions, which is contained in the model, gives a possibility to perform optimisation of an advertising campaign and achieve a desired economic result.
Volume (Year): (2013)
Issue (Month): 7 ()
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