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Managing Marketing Costs of a Trade Company


  • Mogyla I. S.

    (Dnipropetrovsk National University named after O. Gonchar)


Under conditions of constant dynamic development of the market environment and under the influence of a wide spectrum of economic, political, scientific and technical and social factors, the majority of directors of domestic and foreign companies consider marketing as the main means of achievement of own goals. However, achievement of the set goals becomes real when directors and managers of companies carry out systematic management of marketing activity and also marketing costs. It should be noted that management of costs is an important factor of development of a firm, since it reflects, first of all, effectiveness of the use of resources, results of introduction of newest technologies, perfection of organisation of labour, production, distribution and management.

Suggested Citation

  • Mogyla I. S., 2013. "Managing Marketing Costs of a Trade Company," Business Inform, RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE), Kharkiv National University of Economics, issue 5, pages 360-365.
  • Handle: RePEc:idp:bizinf:y:2013:i:5:p:360_365

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    References listed on IDEAS

    1. Manthos D. Delis & K. Christos Staikouras & Panagiotis T. Varlagas, 2008. "On the Measurement of Market Power in the Banking Industry," Journal of Business Finance & Accounting, Wiley Blackwell, vol. 35(7-8), pages 1023-1047.
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