IDEAS home Printed from https://ideas.repec.org/a/idp/bizinf/y2013i5p351_356.html
   My bibliography  Save this article

Model of Management of the Company's Brand Capital

Author

Listed:
  • Yevtushenko Anna V.

    (V. N. Karazin Kharkiv National University)

Abstract

The article shows the role of the brand capital in modern economic transformations; considers market and social manifestations of the brand capital; reveals and analyses factors of influence upon formation and functioning of the mechanism of management of the company's brand capital; identifies stages of the process of formation of the brand capital; studies interconnection between functions of management of the brand capital; justifies theoretical and methodical foundations of the model of management of the company's brand capital; formulates author's definition of the model of management of the brand capital; offers a model of management of the company's brand capital; and develops recommendations on organisation of management of the company's brand capital.

Suggested Citation

  • Yevtushenko Anna V., 2013. "Model of Management of the Company's Brand Capital," Business Inform, RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE), Kharkiv National University of Economics, issue 5, pages 351-356.
    • Handle: RePEc:idp:bizinf:y:2013:i:5:p:351_356
    as

    Download full text from publisher

    File URL: https://www.business-inform.net/pdf/2013/5_0/351_356.pdf
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:idp:bizinf:y:2013:i:5:p:351_356. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Khaustova Viktoriia (email available below). General contact details of provider: https://www.business-inform.net .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.