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Model of Management of the Company's Brand Capital


  • Yevtushenko Anna V.

    () (V. N. Karazin Kharkiv National University)


The article shows the role of the brand capital in modern economic transformations; considers market and social manifestations of the brand capital; reveals and analyses factors of influence upon formation and functioning of the mechanism of management of the company's brand capital; identifies stages of the process of formation of the brand capital; studies interconnection between functions of management of the brand capital; justifies theoretical and methodical foundations of the model of management of the company's brand capital; formulates author's definition of the model of management of the brand capital; offers a model of management of the company's brand capital; and develops recommendations on organisation of management of the company's brand capital.

Suggested Citation

  • Yevtushenko Anna V., 2013. "Model of Management of the Company's Brand Capital," Business Inform, RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE), Kharkiv National University of Economics, issue 5, pages 351-356.
  • Handle: RePEc:idp:bizinf:y:2013:i:5:p:351_356

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    References listed on IDEAS

    1. Manthos D. Delis & K. Christos Staikouras & Panagiotis T. Varlagas, 2008. "On the Measurement of Market Power in the Banking Industry," Journal of Business Finance & Accounting, Wiley Blackwell, vol. 35(7-8), pages 1023-1047.
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