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Commercialisation of Innovation Products in the Real Sector of Economy

  • Firsova Svetlana G.


    (Kyiv National University named after T. Shevchenko)

  • Makhinich Anna A.


    (Corporation "TSM Group")

  • Spirina Inna G.


    (Kyiv National University named after T. Shevchenko)

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    The article generalises practical experience of functioning of a domestic company in the market of Ukraine, studies effective combination of marketing and innovation activity of this company. It justifies expediency of identification of the strategy of managing innovations in the trade policy, assessment of results of marketing testing of innovation products by specific indicators. It offers methods of formation of a complex indicator of assessment of results of marketing testing of a new product for this company. It forms a matrix form of segmenting the market of an innovation product and implements it into practical activity of this company.

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    Article provided by RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE), Kharkiv National University of Economics in its journal Business Inform.

    Volume (Year): (2013)
    Issue (Month): 5 ()
    Pages: 100_105

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    Handle: RePEc:idp:bizinf:y:2013:i:5:p:100_105
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