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Economic Substantiation of Strategic Management of Company Competitiveness

Author

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  • Lupak Ruslan L.

    () (Lviv Academy of Commerce)

Abstract

The article offers a variant of stage-by-stage formation and realisation of competitive strategy, which suits features of element division, envisages application of specific procedures and methodical substantiation and explains the system of selection of strategic behaviour of a company in a competitive environment. It systemises strategic goals of managing competitiveness of a company with respect to the levels of their performance (zero, first, second), interrelations (main, basic, and auxiliary goals) and sequence of actions. It describes typical strategies of achievement of competitive advantages of companies combining marketing approach (maximisation of coverage of the target market) and financial approach (maximisation of target profit through optimisation of costs).

Suggested Citation

  • Lupak Ruslan L., 2013. "Economic Substantiation of Strategic Management of Company Competitiveness," Business Inform, RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE), Kharkiv National University of Economics, issue 4, pages 320-325.
  • Handle: RePEc:idp:bizinf:y:2013:i:4:p:320_325
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    References listed on IDEAS

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    1. Jose Manuel Campa & Linda S. Goldberg, 2001. "Employment Versus Wage Adjustment And The U.S. Dollar," The Review of Economics and Statistics, MIT Press, vol. 83(3), pages 477-489, August.
    2. Burgess, Simon M & Knetter, Michael M, 1998. "An International Comparison of Employment Adjustment to Exchange Rate Fluctuations," Review of International Economics, Wiley Blackwell, vol. 6(1), pages 151-163, February.
    3. Linda Goldberg & Joseph Tracy, 2000. "Exchange Rates and Local Labor Markets," NBER Chapters,in: The Impact of International Trade on Wages, pages 269-307 National Bureau of Economic Research, Inc.
    4. Grossman, Gene M., 1986. "Imports as a cause of injury: The case of the U.S. steel industry," Journal of International Economics, Elsevier, vol. 20(3-4), pages 201-223, May.
    5. Dekle, Robert, 1998. "The yen and Japanese manufacturing employment," Journal of International Money and Finance, Elsevier, vol. 17(5), pages 785-801, October.
    6. Ana L. Revenga, 1992. "Exporting Jobs?The Impact of Import Competition on Employment and Wages in U. S. Manufacturing," The Quarterly Journal of Economics, Oxford University Press, vol. 107(1), pages 255-284.
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