Role of Economic Psychology in Motivation of Labour: National Aspect

The article studies the role of economic psychology and its use for formation of the motivational mechanism in accordance with national specific features; its allocates types of motivation and efficiency of their use; it identifies most important characteristics of conditions of labour activity and level of their correspondence with needs of the workers. It emphasises a necessity of radical changes of the national motivational system for creation of the favourable "labour" environment, in the foundation of which there should be not only tangible but also intangible stimulation. Use of different methods of motivation depends on individual specific features of each worker and personnel in general. It identifies that efficient use of different incentives should be based on economic psychology, which would allow creation of favourable conditions for maximum efficiency and perceive labour not only as a method of tangible enrichment and self-preservation, but also as a method of self-actualisation and further development.