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Interaction of Main Participants of Sales Channels in Tourist Industry


  • Muzychka Yelizaveta A.

    () (Kyiv National University of Trade and Economy)


The article considers specific features of co-operation of main participants of a channel of sales of a tour product in the process of its bringing from supplier to consumer; and studies principles of sales concept of tourist companies. It conducts classification of tour operators depending on the place of performance of activity and functional characteristics. It reveals specific features of formation of the counteragent sales network of a tour operator and analyses main segments of the virtual sector of distribution of tourist services. It studies significance of electronic systems of reservation in activity of tourist companies.

Suggested Citation

  • Muzychka Yelizaveta A., 2013. "Interaction of Main Participants of Sales Channels in Tourist Industry," Business Inform, RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE), Kharkiv National University of Economics, issue 4, pages 253-258.
  • Handle: RePEc:idp:bizinf:y:2013:i:4:p:253_258

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