Evolution of Interrelation Marketing Concept: Priorities, Conceptual Base, Dominating Logic
The article considers evolution of interrelation marketing concepts and systemises opinions of researchers about the loyalty concept. It specifies new directions of marketing activity. It identifies a new vector of relations within evolution of marketing concepts and the dominating logic. It justifies that effect from the use of interrelation marketing tools would allow the use of complement about requirements of clients and strengthen company positions in a new competitive field of goods and services. The article concludes that identification of the degree of attraction of consumers to marketing activity of a company serves as a prospect of further research in this direction.
Volume (Year): (2013)
Issue (Month): 3 ()
|Contact details of provider:|| Web page: http://www.business-inform.net|
When requesting a correction, please mention this item's handle: RePEc:idp:bizinf:y:2013:i:3:p:367_372. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Alexey Rystenko)
If references are entirely missing, you can add them using this form.