Potential and Competitiveness of Companies: Indicators of Similarity and Difference as Those of Objects of Assessment

The article studies correlation of notions of potential and competitiveness of industrial companies. It shows that the above notions refer to the general group of indicators that characterise certain capacities of a company and their maximum capacities in realisation of the appropriate company's types and activities and functioning in general. It reveals similar and different indications of potentials and competitiveness as scientific notions and as objects of measuring. It states that the notions of economic potential of a company and competitiveness are correlated as a part and a whole, as simple and complex, and their main difference is in the temporary nature of relevant indicators. It shows that assessments of economic potential of a company are instantaneous and intermittent, and assessments of competitiveness are values that are integral in time. Results of the study could serve as a theoretical substantiation of a possibility of development of methods of quantitative assessment of potentials in economy on the basis of methodology and methods of assessment of competitiveness of companies and other subjects of economy.