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Use of International Experience in Formation of the System of Internal Marketing at Domestic Companies of the Service Sphere

Author

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  • Sagaydak Mikhail P.

    () (Kryvyi Rih Economic Institute of the Kryvyi Rig National University)

Abstract

The article studies world experience of managing hired personnel and forming a system of internal marketing. It was revealed during the study of experience of American, Japanese and European companies that, in order to increase sales of products and services, they develop and implement programmes directed at increase of qualification of the contact personnel. It analyses the modern state of the process of realisation of new principles of conducting business and efficient organisation of labour of the contact personnel by domestic companies engaged in the service sphere. It identifies the main goal of realisation of the concept of internal marketing in operational activity of domestic companies of the service sphere and substantiates main vectors of their development with the use of internal marketing tools and HR management.

Suggested Citation

  • Sagaydak Mikhail P., 2013. "Use of International Experience in Formation of the System of Internal Marketing at Domestic Companies of the Service Sphere," Business Inform, RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE), Kharkiv National University of Economics, issue 3, pages 226-230.
  • Handle: RePEc:idp:bizinf:y:2013:i:3:p:226_230
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    References listed on IDEAS

    as
    1. Simon Kuznets, 1946. "Introduction to "National Income: A Summary of Findings"," NBER Chapters,in: National Income: A Summary of Findings, pages 1-2 National Bureau of Economic Research, Inc.
    2. Tim Callen & Christian Thimann, 1997. "Empirical Determinants of Household Saving; Evidence From OECD Countries," IMF Working Papers 97/181, International Monetary Fund.
    3. Simon Kuznets, 1946. "National Income: A Summary of Findings," NBER Books, National Bureau of Economic Research, Inc, number kuzn46-2, January.
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