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Methodological Approach to Formation of Contents and Structure of the Motivational Mechanism of Strategic Management of Trade Networks

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  • Bielova Olena I.

    (Kyiv National University of Trade and Economy)

Abstract

The article analyses modern approaches to the process of formation and realisation of strategic management at enterprises. It studies methodical approaches to motivation of strategic management and to formation of motivational mechanism of personnel. It substantiates urgency of establishing conditions for stimulation of strategic management through stimulation of the staff potential. It defines the notion of the motivational mechanism of strategic management of enterprises, which is a realisation of a body of factors, rules, principles, incentives, causes, motivators, and methods that are designed to stimulate the process of development and realisation of strategy at an enterprise, in the basis of which the process of motivation of staff potential is laid. It offers a scheme of formation of an algorithm of construction of a motivation mechanism of strategic management of an enterprise.

Suggested Citation

  • Bielova Olena I., 2013. "Methodological Approach to Formation of Contents and Structure of the Motivational Mechanism of Strategic Management of Trade Networks," Business Inform, RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE), Kharkiv National University of Economics, issue 2, pages 155-163.
    • Handle: RePEc:idp:bizinf:y:2013:i:2:p:155_163
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