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Criteria of Analysis of Products of Automakers in the Process of Strategic Marketing Provision of its Competitiveness

Author

Listed:
  • Yurynets Oksana V.

    (National University "Lviv Polytechnic")

  • Tomyuk Olesya Ya.

    (National University "Lviv Polytechnic")

Abstract

The article conducts analysis of main methods of classification of automakers' products for analysing the products competitiveness in the market. It reveals key factors of influence upon the consumer in the process of car selection for further purchase. It studies modern tendencies in the auto market in Ukraine. It shows specific features of regional markets. It specifies main directions of improvement of the trade policy of domestic enterprises in accordance with modern tendencies of the branch. It formulates prospects of future studies regarding improvement of main components of the marketing complex directed at promotion of automakers' products.

Suggested Citation

  • Yurynets Oksana V. & Tomyuk Olesya Ya., 2013. "Criteria of Analysis of Products of Automakers in the Process of Strategic Marketing Provision of its Competitiveness," Business Inform, RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE), Kharkiv National University of Economics, issue 12, pages 155-160.
    • Handle: RePEc:idp:bizinf:y:2013:i:12:p:155_160
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