IDEAS home Printed from
   My bibliography  Save this article

Problems of Assessment of Influence of the Market Situation upon Competitive Position of an Enterprise in the Process of Managing its Products Competitiveness


  • Fartushnyak Olga Victorovna

    () (Kharkiv National University of Economics)

  • Pasichnyk Inna Yu.

    () (Kharkiv National University of Economics)


The article justifies a possibility of use of natural-science approaches when assessing the market situation in the process of forecasting competitive position of an enterprise. In order to develop further the methods of forecasting competitive position of the producer, the article offers to use approaches of the turbulent theory of motion of continuum, in particular, the Kolmogorov law of dissipation of energy of continuum when forecasting market situation values. The practical benefit of the proposed methodical approach to forecasting lies in the fact that it gives a possibility of proposing scientifically justified solutions with respect to selection of different strategies to enterprise management. Its main purpose is to clarify the way of development of a decision on the basis of revealed basic competitive positions of an enterprise, basic tendencies, main critical zones, risks of uneven changes, most difficult problems and identification of the forecast position of an enterprise with consideration of the market situation forecast.

Suggested Citation

  • Fartushnyak Olga Victorovna & Pasichnyk Inna Yu., 2013. "Problems of Assessment of Influence of the Market Situation upon Competitive Position of an Enterprise in the Process of Managing its Products Competitiveness," Business Inform, RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE), Kharkiv National University of Economics, issue 11, pages 287-291.
  • Handle: RePEc:idp:bizinf:y:2013:i:11:p:287_291

    Download full text from publisher

    File URL:
    Download Restriction: no


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:idp:bizinf:y:2013:i:11:p:287_291. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Alexey Rystenko). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.