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Methodical Approach to Assessment of the Structure of Demand on the Products of the Restaurant Industry Enterprises


  • Chorna Maryna V.

    () (Kharkiv State University of Food Technology and Trade)

  • Chatchenko Olga E.

    () (Kharkiv State University of Food Technology and Trade)


The article presents a methodical approach to assessment of the structure of demand on the products (services) of the restaurant industry enterprises and results of its approval. A characteristic feature of this approach is clear identification of stages and their logical consequence in the process of assessment (identification of the period of assessment - day, week, holidays, seasons; formation and systematisation of the information base by cost, quantitative and qualitative indicators; calculation of relative indicators of demand and income; building a matrix; and interpretation of results) and application of the "demand level / income level" matrix. Use of the proposed approach allows identification of an assortment structure of the restaurant industry enterprise by correlation of the realised demand and obtained income, which gives a possibility to form managerial decisions on its improvement and also allows assessment of efficiency of these measures.

Suggested Citation

  • Chorna Maryna V. & Chatchenko Olga E., 2013. "Methodical Approach to Assessment of the Structure of Demand on the Products of the Restaurant Industry Enterprises," Business Inform, RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE), Kharkiv National University of Economics, issue 11, pages 212-216.
  • Handle: RePEc:idp:bizinf:y:2013:i:11:p:212_216

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