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QR-technologies in Marketing Communication Activity of Trading Companies


  • Dubovyk Tetyana V.

    () (Kyiv National University of Trade and Economy)


The article offers creative solutions on integrated application of QR-codes with common technologies and with the help of Internet technologies in marketing communication activity of trading companies, which would allow increase the brand value of a trading company and its goods under own trade mark. It recommends to use QR-codes or bar-codes in retail trade on packing with transition to a mobile version of the Internet shop page. It characterises the process of use of QR-codes by users and gives proposals on application of QR-technologies in retail trade - provision of information through QR-codes to users, interaction with buyers with the help of QR-technologies through a software application created by a company and application in warehouse accounting by trading companies.

Suggested Citation

  • Dubovyk Tetyana V., 2013. "QR-technologies in Marketing Communication Activity of Trading Companies," Business Inform, RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE), Kharkiv National University of Economics, issue 10, pages 363-366.
  • Handle: RePEc:idp:bizinf:y:2013:i:10:p:363_366

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    References listed on IDEAS

    1. Axel Dreher, 2006. "Does globalization affect growth? Evidence from a new index of globalization," Applied Economics, Taylor & Francis Journals, vol. 38(10), pages 1091-1110.
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