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Brand as a Part of the Strategic Development of Product

Author

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  • Ptashchenko Yelena V.

    (Kharkiv National University of Economics)

Abstract

The article deals with basic questions regarding terminology study the concepts of \"brand\" and \"brand management\", the main stages of the product based on brand and the right tools to do so. Also, the basic components of the brand to promote the formation of product strategy for the enterprise.

Suggested Citation

  • Ptashchenko Yelena V., 2012. "Brand as a Part of the Strategic Development of Product," Business Inform, RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE), Kharkiv National University of Economics, issue 9, pages 290-292.
    • Handle: RePEc:idp:bizinf:y:2012:i:9:p:290_292
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