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The Strategy of Promoting Web-site of the Company


  • Babenko Nelya A.

    () (Kharkiv Institute of Trade and Economics of Kiyv National University of Trade and Economics)


The article analyzes the strategy of promotion web-site of the company. The problems of developing a strategy to promote the company web-site on the Internet. An algorithm for the development of promotion strategy web-site of the procedure and its promotion. Recommended methods for the primary attraction of visitors to the web-site. F model assessing the effectiveness of company web-site is the algorithm for its optimization.

Suggested Citation

  • Babenko Nelya A., 2012. "The Strategy of Promoting Web-site of the Company," Business Inform, RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE), Kharkiv National University of Economics, issue 8, pages 235-237.
  • Handle: RePEc:idp:bizinf:y:2012:i:8:p:235_237

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