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Methodological Approach to Assessing the Level of the Model

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  • Mavridu Viktoriya Yu.

    () (Kharkiv National University of Economics)

Abstract

The article proposes a model "Mosaic brand" which is adapted to the franchise business. Improved filling of essential components of the brand. Methodical approach to the evaluation of the use of model "Mosaic brand" in the enterprise.

Suggested Citation

  • Mavridu Viktoriya Yu., 2012. "Methodological Approach to Assessing the Level of the Model," Business Inform, RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE), Kharkiv National University of Economics, issue 8, pages 224-229.
  • Handle: RePEc:idp:bizinf:y:2012:i:8:p:224_229
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    Keywords

    mosaic brand; franchise; brand;

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