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Application of the concept of the integrated marketing on railway transport in the conditions of branch reforming

Author

Listed:
  • Zorina Yelena I.

    (Ukrainian State Academy of Railway Transport)

  • Naumova Yelena E.

    (Ukrainian State Academy of Railway Transport)

  • Antonova Aleksandra I.

    (Ukrainian State Academy of Railway Transport)

Abstract

In this article the necessity of using the concept of integrated marketing in the management of railway transport is proved. The main tasks of marketing divisions are defined. Stages of strategic marketing planning are considered.

Suggested Citation

  • Zorina Yelena I. & Naumova Yelena E. & Antonova Aleksandra I., 2012. "Application of the concept of the integrated marketing on railway transport in the conditions of branch reforming," Business Inform, RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE), Kharkiv National University of Economics, issue 8, pages 192-195.
    • Handle: RePEc:idp:bizinf:y:2012:i:8:p:192_195
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