IDEAS home Printed from https://ideas.repec.org/a/idp/bizinf/y2012i12p326_329.html
   My bibliography  Save this article

Features Categorical System of Bank Marketing

Author

Listed:
  • Kotelevskaya Yuliya V.

    (Kharkiv Institute of Banking of the University of Banking of the National Bank of Ukraine)

  • Novikova Tatyana V.

    (Kharkiv Institute of Banking of the University of Banking of the National Bank of Ukraine)

Abstract

The basic concepts of the bank marketing are analysed in the article, namely, "bank transaction" and "bank favour". Also, a concept "bank product" is shown out. On the basis of it the complex of measures is offered with the purpose of improvement of of communication policy of bank which is actual in the modern terms of bank market of Ukraine development from position of market of users.

Suggested Citation

  • Kotelevskaya Yuliya V. & Novikova Tatyana V., 2012. "Features Categorical System of Bank Marketing," Business Inform, RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE), Kharkiv National University of Economics, issue 12, pages 326-329.
    • Handle: RePEc:idp:bizinf:y:2012:i:12:p:326_329
    as

    Download full text from publisher

    File URL: https://www.business-inform.net/pdf/2012/12_0/326_329.pdf
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:idp:bizinf:y:2012:i:12:p:326_329. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Khaustova Viktoriia (email available below). General contact details of provider: https://www.business-inform.net .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.