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Elements of the mechanism of the interaction subject in channel of the marketing

Author

Listed:
  • Shtal Tatyana V.

    (Kharkiv State University of Food Technology and Trade)

  • Dobroskok Yuliya B.

    (Kharkiv State University of Food Technology and Trade)

Abstract

In article are considered theoretical and methodical aspects of the use of marketing the interaction when marketing system management of the enterprise. The main attention is spared separation mechanism element of the interaction subject (the business structures) in channel of the marketing, building to models of the interpersonal interaction subject systems of the marketing, by separations level cooperation business-subject. Given feature organizing strategy, chosen with provision for nature and dynamic of the interaction in channel of the marketing.

Suggested Citation

  • Shtal Tatyana V. & Dobroskok Yuliya B., 2012. "Elements of the mechanism of the interaction subject in channel of the marketing," Business Inform, RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE), Kharkiv National University of Economics, issue 10, pages 17-22.
    • Handle: RePEc:idp:bizinf:y:2012:i:10:p:17_22
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