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Is Impulsive Buying For Muslim Fashion Products Invariably Followed By Post-Purchase Regret? The Role Of S-O-R Theory

Author

Listed:
  • Abdul Nasser Hasibuan

    (Syekh Ali Hasan Ahmad Addary State Islamic University Padangsidimpuan, Indonesia)

  • Ahmad Afandi

    (Syekh Ali Hasan Ahmad Addary State Islamic University Padangsidimpuan, Indonesia)

  • Windari

    (Syekh Ali Hasan Ahmad Addary State Islamic University Padangsidimpuan, Indonesia)

Abstract

The growth of e-commerce has not only expanded the Muslim fashion industry but also fostered impulsive buying among customers. This article analyses the behaviour of Muslim customers using the S-O-R model to detect impulsive buying and subsequently post-purchase regret. In the analysis, we consider the role of religiosity in the link between the two. We collect data via self-administered questionnaires from 312 Muslim respondents and apply Partial Least Square structural equation modelling (PLS-SEM) to analyse the data using AMOS version 24.0. The results suggest that scarcity cues, fear of missing out, and live commerce have a significant influence on impulsive buying. Additionally, scarcity cues can lead to fear of missing out, based on their positive worth. The impulsive buying also invariably culminates in post-purchase regret. However, religion weakens the link between impulsive buying and post-purchase regret. Religiosity also reduces post-purchase regret. The results of our study can help authorities in understanding purchasing behavior of Muslims and consequently crafting initiatives to encourage purposeful purchase of fashions by Muslims.

Suggested Citation

  • Abdul Nasser Hasibuan & Ahmad Afandi & Windari, 2025. "Is Impulsive Buying For Muslim Fashion Products Invariably Followed By Post-Purchase Regret? The Role Of S-O-R Theory," Journal of Islamic Monetary Economics and Finance, Bank Indonesia, vol. 11(3), pages 449-470, September.
    • Handle: RePEc:idn:jimfjn:v:11:y:2025:i:3a:p:449-470
    DOI: https://doi.org/10.21098/jimf.v11i3.2074
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    JEL classification:

    • G40 - Financial Economics - - Behavioral Finance - - - General
    • G10 - Financial Economics - - General Financial Markets - - - General (includes Measurement and Data)

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