IDEAS home Printed from
   My bibliography  Save this article

Product Efficiency In The Spanish Automobile Market / Eficiencia De Producto En El Mercado Espa˜Nol Del Automóvil


  • González, Eduardo

    () (Universidad de Oviedo (España))

  • Ventura, Juan

    () (Universidad de Oviedo (España))

  • Cárcaba, Ana

    () (Universidad de Oviedo (España))


This paper evaluates product efficiency in the Spanish automobile market. We use non parametric frontier techniques in order to estimate product efficiency scores for each model. These scores reflect the minimum price for which each car could be sold, given the bundle of tangible features it offers in comparison to the best-buy models. Unlike previous research, we use discounted prices which have been adjusted by car dealerships to meet sale targets. Therefore, we interpret the efficiency scores as indicators of the value of the intangible features of the brand. The results show that Audi, Volvo, Volkswagen and Mercedes offer the greatest intangible value, since they are heavily overpriced in terms of price/product ratios. Conversely, Seat, Kia, Renault and Dacia are the brands that can be taken as referent in terms of price/product ratios. / Este artículo analiza la eficiencia de producto en el mercado español del automóvil, utilizando para ello métodos de frontera no paramétricos. Los índices de eficiencia de producto indican el precio mínimo a que cada automóvil podría venderse, dado el conjunto de atributos tangibles que ofrece en comparación con las mejores compras. A diferencia de investigaciones previas, se utilizan los precios ajustados que incluyen los descuentos hechos por los concesionarios para poder alcanzar los objetivos de ventas. Esto permite interpretar los índices de eficiencia como un indicador del valor de las características intangibles de cada modelo. Los resultados muestran que son Audi, Volvo, Volkswagen y Mercedes las marcas que ofrecen un mayor valor intangible, dado que sus modelos tienen una relación precio/producto muy desfavorable. Por el contrario, Seat, Kia, Renault y Dacia son las marcas que pueden tomarse como referencia en términos de su relación precio/producto.

Suggested Citation

  • González, Eduardo & Ventura, Juan & Cárcaba, Ana, 2013. "Product Efficiency In The Spanish Automobile Market / Eficiencia De Producto En El Mercado Espa˜Nol Del Automóvil," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 19(1), pages 1-7.
  • Handle: RePEc:idi:jiedee:v:19:y:2013:i:1:p:1-7

    Download full text from publisher

    File URL:
    File Function: complete text
    Download Restriction: no

    More about this item


    Product efficiency; DEA; Automobile; Spain; Eficiencia de producto; DEA; Automóvil; España;

    JEL classification:

    • C61 - Mathematical and Quantitative Methods - - Mathematical Methods; Programming Models; Mathematical and Simulation Modeling - - - Optimization Techniques; Programming Models; Dynamic Analysis
    • D13 - Microeconomics - - Household Behavior - - - Household Production and Intrahouse Allocation
    • D61 - Microeconomics - - Welfare Economics - - - Allocative Efficiency; Cost-Benefit Analysis
    • L62 - Industrial Organization - - Industry Studies: Manufacturing - - - Automobiles; Other Transportation Equipment; Related Parts and Equipment
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:idi:jiedee:v:19:y:2013:i:1:p:1-7. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Tony Crespo Franco). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.