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La Universidad Ante El Reto De La Transferencia Del Conocimiento 2.0: Análisis De Las Herramientas Digitales A Disposición Del Gestor De Transferencia / The University And The Challenge Of Knowledge Transfer 2.0: Analysis Of Digital Tools Available To The Transfer Manager

  • Galindo Melero, Jesús

    ()

    (Universidad de Valladolid (España))

  • Sanz Angulo, Pedro

    ()

    (Universidad de Valladolid (España))

  • De Benito Martín, Juan José

    ()

    (Universidad de Valladolid (España))

Registered author(s):

    Para que la Tercera Misión de la Universidad (3MU) tenga éxito, ésta debe adaptarse a la nueva realidad digital incorporando aquellas herramientas que faciliten tanto la gestión del conocimiento como su posterior transferencia. Las nuevas tecnologías aportan un amplio abanico de posibilidades, facilitando desde la localización de los clientes hasta la difusión de los productos, pasando por la promoción de redes de contactos, las entrevistas, el posicionamiento, etc. El presente documento, además de discutir brevemente los conceptos asociados a la 3MU, analiza cómo la Web 2.0 y las herramientas digitales actuales pueden apoyar y potenciar esta labor. / The success of the Third Mission of Universities (3MU) depends on the ability of the Universities to adapt to the new digital reality and incorporate the tools that facilitate both knowledge management and its subsequent transfer. The new technologies provide a wide range of possibilities, facilitating both the location of customers, and the distribution of products, the contact networking promotion, interviewing, positioning, etc. This document, besides reviewing briefly some of the concepts related to the 3MU, examines how Web 2.0 and today's digital tools can support and strengthen this work.

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    Article provided by Academia Europea de Dirección y Economía de la Empresa (AEDEM) in its journal Investigaciones Europeas de Dirección y Economía de la Empresa.

    Volume (Year): 17 (2011)
    Issue (Month): 3 ()
    Pages: 111-126

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    Handle: RePEc:idi:jiedee:v:17:y:2011:i:3:p:111-126
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