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La Universidad Ante El Reto De La Transferencia Del Conocimiento 2.0: Análisis De Las Herramientas Digitales A Disposición Del Gestor De Transferencia / The University And The Challenge Of Knowledge Transfer 2.0: Analysis Of Digital Tools Available To The Transfer Manager


  • Galindo Melero, Jesús

    () (Universidad de Valladolid (España))

  • Sanz Angulo, Pedro

    () (Universidad de Valladolid (España))

  • De Benito Martín, Juan José

    () (Universidad de Valladolid (España))


Para que la Tercera Misión de la Universidad (3MU) tenga éxito, ésta debe adaptarse a la nueva realidad digital incorporando aquellas herramientas que faciliten tanto la gestión del conocimiento como su posterior transferencia. Las nuevas tecnologías aportan un amplio abanico de posibilidades, facilitando desde la localización de los clientes hasta la difusión de los productos, pasando por la promoción de redes de contactos, las entrevistas, el posicionamiento, etc. El presente documento, además de discutir brevemente los conceptos asociados a la 3MU, analiza cómo la Web 2.0 y las herramientas digitales actuales pueden apoyar y potenciar esta labor. / The success of the Third Mission of Universities (3MU) depends on the ability of the Universities to adapt to the new digital reality and incorporate the tools that facilitate both knowledge management and its subsequent transfer. The new technologies provide a wide range of possibilities, facilitating both the location of customers, and the distribution of products, the contact networking promotion, interviewing, positioning, etc. This document, besides reviewing briefly some of the concepts related to the 3MU, examines how Web 2.0 and today's digital tools can support and strengthen this work.

Suggested Citation

  • Galindo Melero, Jesús & Sanz Angulo, Pedro & De Benito Martín, Juan José, 2011. "La Universidad Ante El Reto De La Transferencia Del Conocimiento 2.0: Análisis De Las Herramientas Digitales A Disposición Del Gestor De Transferencia / The University And The Challenge Of Knowledge T," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 17(3), pages 111-126.
  • Handle: RePEc:idi:jiedee:v:17:y:2011:i:3:p:111-126

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    References listed on IDEAS

    1. Biel, Anders & Thogersen, John, 2007. "Activation of social norms in social dilemmas: A review of the evidence and reflections on the implications for environmental behaviour," Journal of Economic Psychology, Elsevier, vol. 28(1), pages 93-112, January.
    2. P. M. Bentler & Chih-Ping Chou, 1987. "Practical Issues in Structural Modeling," Sociological Methods & Research, , vol. 16(1), pages 78-117, August.
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    More about this item


    Innovación; Gestión y Transferencia del Conocimiento; Tercera Misión de la Universidad; Gestor de Transferencia y Conocimiento; Web 2.0.; Innovation; Knowledge Management & Transfer; The Third Mission of Universities; Research & Knowledge Transfer Manager; Web 2.0.;

    JEL classification:

    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D


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