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La Elección Del Modo De Entrada En Un Mercado Internacional. El Caso De Las Cadenas Hoteleras De Baleares En La Región Del Caribe Y El Golfo De México / Entry Mode Choice In An International Market. The Case Of Balearic Hotel Chains For Expansion Into The Caribbean And The Gulf Of Mexico

Author

Listed:
  • Martorell Cunill, O.

    () (Universidad de las Islas Baleares (España))

  • Mulet Forteza, C.

    () (Universidad de las Islas Baleares (España))

Abstract

Esta investigación trata de determinar los factores clave que influyen en el proceso de decisión llevado a cabo por las cadenas hoteleras de baleares a la hora de elegir su estrategia de crecimiento para llevar a cabo su expansión en la región del Caribe y el golfo de México con la finalidad de verificar si los conceptos derivados del coste de transacción, teoría de la agencia y la teoría estratégica de la organización de habilidades y conocimiento de las empresas pueden explicar la modalidad de expansión elegida por estas cadenas en dicha región. Este trabajo permite la comparación de los resultados obtenidos con los obtenidos por otros trabajos similares sobre la industria hotelera internacional. / This study attempts to pinpoint the factors that play a decisive role in the decision process of Balearic hotel chains when choosing a growth strategy for expansion into the Caribbean in order to ascertain whether principles associated with the transaction-cost, agency and the strategic theories of organisational capability and knowledge in companies can explain the growth strategy chosen by these chains in the said region. The conclusions show the transaction cost theory must be modified incorporating factors of an institutional and cultural nature. This study facilitates a comparison of the results of this paper and the results of other similar studies of the international hotel industry.

Suggested Citation

  • Martorell Cunill, O. & Mulet Forteza, C., 2010. "La Elección Del Modo De Entrada En Un Mercado Internacional. El Caso De Las Cadenas Hoteleras De Baleares En La Región Del Caribe Y El Golfo De México / Entry Mode Choice In An International Market. T," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 16(3), pages 53-67.
  • Handle: RePEc:idi:jiedee:v:16:y:2010:i:3:p:53-67
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    References listed on IDEAS

    as
    1. Rudberg, Martin & Olhager, Jan, 2003. "Manufacturing networks and supply chains: an operations strategy perspective," Omega, Elsevier, vol. 31(1), pages 29-39, February.
    2. Vijay Pothukuchi & Fariborz Damanpour & Jaepil Choi & Chao C Chen & Seung Ho Park, 2002. "National and Organizational Culture Differences and International Joint Venture Performance," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 33(2), pages 243-265, June.
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