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Análisis De La Rentabilidad Del Sector Turístico En Las Islas Baleares. Políticas De Reflotamiento / Analysis Of The Earning Capacity Of The Tourism Sector In Thebalearic Islands. Refloatation Policies

Author

Listed:
  • Martorell Cunill, O.

    () (Universidad de las Islas Baleares (España))

  • Mulet Corteza, C.

    () (Universidad de las Islas Baleares (España))

Abstract

Las Islas Baleares son uno de los destinos turísticos más importantes de la cuenca mediterránea. El sector turístico domina la actividad económica de las islas. Este estudio analiza la rentabilidad del sector turístico balear con el propósito de determinar las mejoras que se tendrían que introducir en el mismo para aumentar su competitividad. Los resultados indican que la actual pérdida de rentabilidad que padece el sector turístico balear se puede paliar a través de la introducción de nuevas fórmulas que aprovechan las nuevas tendencias de la demanda así como la utilización de instrumentos innovadores en procesos. / The Balearic Islands are one of the Mediterranean’s top tourist destinations. Indeed,the tourist industry is the driving force behind the economy of the archipelago. This paper analyses the earning capacity of the Balearic tourist industry so as to detect improvements that should be madet o ensure higher competitiveness. The results show that the current reduction in its earning capacity could be offset through the introduction of new formulae that take advantage of new tourism demand trends and by using innovative instruments in tourism processes.

Suggested Citation

  • Martorell Cunill, O. & Mulet Corteza, C., 2009. "Análisis De La Rentabilidad Del Sector Turístico En Las Islas Baleares. Políticas De Reflotamiento / Analysis Of The Earning Capacity Of The Tourism Sector In Thebalearic Islands. Refloatation Policie," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 15(2), pages 77-92.
  • Handle: RePEc:idi:jiedee:v:15:y:2009:i:2:p:77-92
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