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Situación Actual Y Planteamientos Futuros Para La Investigación De Marketing En España / Current Status And Future Proposals For Marketing, Research In Spain

Author

Listed:
  • Gázquez Abad, J. C.

    () (Universidad de Almería (España))

  • Jiménez Castillo, D.

    () (Universidad de Almería (España))

Abstract

El marketing ha evolucionado notablemente como disciplina científica en España a lo largo de los últimos años. El presente trabajo trata de poner de manifiesto qué ha caracterizado esta evolución en las dos últimas décadas, y cuál es su estado actual. Para ello, y junto a una comparativa de los principales trabajos de revisión de la investigación en marketing en nuestro país desarrollados hasta el momento, se analiza el contenido de las ocho últimas ediciones del principal congreso sobre marketing de los que se celebran en España, el Encuentro de Profesores Universitarios de Marketing. El objetivo último de este trabajo consiste en extender el conocimiento sobre la investigación de marketing en España, analizando aspectos tales como el grado de concentración/especialización de los trabajos presentados, la autoría de los mismos, su evolución a lo largo de las ediciones celebradas, etc. / Marketing has evolved as a relevant scientific discipline in Spain over the last years. This paper tries to highlight what has characterized this development in the last two decades, and what is its current status. To reach this aim, we compare the major research which reviews marketing discipline in our country and we examine the content of the last eight editions of the main conference on marketing held in Spain, the Spanish Marketing Academic Conference. The final objective of this work is to expand the knowledge of marketing research in Spain, analysing aspects such as the degree of concentration/specialization of the papers, the authors of these papers, their evolution over past editions, etc.

Suggested Citation

  • Gázquez Abad, J. C. & Jiménez Castillo, D., 2009. "Situación Actual Y Planteamientos Futuros Para La Investigación De Marketing En España / Current Status And Future Proposals For Marketing, Research In Spain," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 15(1), pages 169-183.
  • Handle: RePEc:idi:jiedee:v:15:y:2009:i:1:p:169-183
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