IDEAS home Printed from
   My bibliography  Save this article

El Comercio Electrónico En Perspectiva: Dinámica Y Desencadenantes / Electronic Commerce In Perspective: Dynamics And Drivers


  • Rodríguez-Ardura, I.

    () (Universitat Oberta de Catalunya (España))

  • Meseguer Artola, A.

    () (Universitat Oberta de Catalunya (España))

  • Vilaseca i Requena, J

    () (Universitat Oberta de Catalunya (España))


Diversos estudios sobre comercio electrónico llevados a cabo en economías desarrolladas han destacado la influencia de impedimentos o barreras del entorno, relativos a aspectos tecnológicos, legales o económicos del mismo, como determinantes de la difusión del comercio electrónico. Pero mientras que con el tiempo algunas empresas que actúan bajo su influencia acaban emprendiendo actividades comerciales en línea, otras en cambio continúan optando por canales convencionales de distribución. Este trabajo propone y examina un modelo integrador en el que se contemplan factores tanto del entorno como de la propia empresa que pueden incidir en la dinámica del comercio electrónico en el conjunto de una economía desarrollada. La validación realizada del mismo, efectuada para España en un periodo de nueve años, permite constatar la contribución relativa de estos factores sobre las compras efectuadas a las empresas que desarrollan iniciativas de comercio electrónico. / Several studies conducted on electronic commerce in developed economies have highlighted the influence of impediments or barriers. These determinants of electronic commerce diffusion can be technological, legal or economic in nature. However, over time, while some firms that operate under the influence of this environment choose in the end to realize commercial activities on line, others continue to opt instead for conventional channels of distribution. This paper proposes and examines an integrative model that takes into account external environmental factors as well as internal company factors, factors which may influence the dynamics of electronic commerce within a developed economy on the whole. The validation of this model, which concerns the Spanish market over a defined period of nine years, demonstrates the relative contribution of these factors on purchases to firms that develop electronic commerce initiatives.

Suggested Citation

  • Rodríguez-Ardura, I. & Meseguer Artola, A. & Vilaseca i Requena, J, 2008. "El Comercio Electrónico En Perspectiva: Dinámica Y Desencadenantes / Electronic Commerce In Perspective: Dynamics And Drivers," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 14(3), pages 55-66.
  • Handle: RePEc:idi:jiedee:v:14:y:2008:i:3:p:55-66

    Download full text from publisher

    File URL:
    File Function: complete text
    Download Restriction: no

    References listed on IDEAS

    1. Carol J. Simon & Mary W. Sullivan, 1993. "The Measurement and Determinants of Brand Equity: A Financial Approach," Marketing Science, INFORMS, vol. 12(1), pages 28-52.
    2. Bronwyn H. Hall., 1993. "The Value of Intangible Corporate Assets: An Empirical Study of the Components of Tobin's Q," Economics Working Papers 93-207, University of California at Berkeley.
    3. Klein, Benjamin & Leffler, Keith B, 1981. "The Role of Market Forces in Assuring Contractual Performance," Journal of Political Economy, University of Chicago Press, vol. 89(4), pages 615-641, August.
    4. Prasad A. Naik & Kalyan Raman & Russell S. Winer, 2005. "Planning Marketing-Mix Strategies in the Presence of Interaction Effects," Marketing Science, INFORMS, vol. 24(1), pages 25-34, June.
    5. Ingemar Dierickx & Karel Cool, 1989. "Asset Stock Accumulation and Sustainability of Competitive Advantage," Management Science, INFORMS, vol. 35(12), pages 1504-1511, December.
    6. Jan W. Rivkin, 2000. "Imitation of Complex Strategies," Management Science, INFORMS, vol. 46(6), pages 824-844, June.
    7. S.A. Lippman & R.P. Rumelt, 1982. "Uncertain Imitability: An Analysis of Interfirm Differences in Efficiency under Competition," Bell Journal of Economics, The RAND Corporation, vol. 13(2), pages 418-438, Autumn.
    8. Ingemar Dierickx & Karel Cool, 1989. "Asset Stock Accumulation and the Sustainability of Competitive Advantage: Reply," Management Science, INFORMS, vol. 35(12), pages 1514-1514, December.
    Full references (including those not matched with items on IDEAS)


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:idi:jiedee:v:14:y:2008:i:3:p:55-66. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Tony Crespo Franco). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.