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La Creación, Integración, Transferencia Y Asimilación Eficiente De Conocimiento En Redes: Una Propuesta Para Incrementar La Confianza Y La Vinculación Con Los Prescriptores / Efficient Knowledge Creation, Integration, Transference And Assimilation In Networks. A Proposal To Strengthen The Trust And Commitment With Prescribers

Listed author(s):
  • Cabanelas Lorenzo, P.


    (Universidad de Vigo (España))

  • Cabanelas Omil, J.


    (Universidad de Vigo (España))

  • González Vázquez, E.


    (Universidad de Vigo (España))

Registered author(s):

    El artículo propone identificar nuevas vías de generación de valor en mercados industriales caracterizados por un elevado grado de conocimiento técnico. En estas circunstancias, hemos detectado que los agentes, particularmente los prescriptores, tienen la necesidad creciente de disponer de servicios que incrementen el conocimiento y la confianza sobre el uso y utilización de los productos industriales. El trabajo expone una experiencia que persigue acometer la creación de valor y la internacionalización desarrollando redes eficientes en la creación, integración y transferencia de conocimiento susceptibles de ofrecer una respuesta eficaz a la toma de decisiones de los prescriptores y agentes frontera relacionados con los mercados industriales. / The paper purpose is to identify new ways for value generation in industrial products that need a high degree of specialized knowledge due to its technical component. The present research has found that agents who possess this knowledge have the growing necessity to identify services of value related to these products. It is included a purpose successfully applied in the business internationalization area, based on the generation of efficient networks connected to knowledge creation, integration and transference which allow to give a efficient response to prescriber decision making in industrial markets.

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    Article provided by Academia Europea de Dirección y Economía de la Empresa (AEDEM) in its journal Investigaciones Europeas de Dirección y Economía de la Empresa.

    Volume (Year): 14 (2008)
    Issue (Month): 3 ()
    Pages: 151-166

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    Handle: RePEc:idi:jiedee:v:14:y:2008:i:3:p:151-166
    Contact details of provider: Postal:
    Investigaciones Europeas de Dirección y Economía de la Empresa, Facultad de Ciencias Económicas y Empresariales, Universidad de Vigo, Lagoas - Marcosende s/n, E-36310, Vigo, Pontevedra, España

    Phone: (+34) 986812473
    Fax: (+34) 986812401
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