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La Creación, Integración, Transferencia Y Asimilación Eficiente De Conocimiento En Redes: Una Propuesta Para Incrementar La Confianza Y La Vinculación Con Los Prescriptores / Efficient Knowledge Creation, Integration, Transference And Assimilation In Networks. A Proposal To Strengthen The Trust And Commitment With Prescribers


  • Cabanelas Lorenzo, P.

    () (Universidad de Vigo (España))

  • Cabanelas Omil, J.

    () (Universidad de Vigo (España))

  • González Vázquez, E.

    () (Universidad de Vigo (España))


El artículo propone identificar nuevas vías de generación de valor en mercados industriales caracterizados por un elevado grado de conocimiento técnico. En estas circunstancias, hemos detectado que los agentes, particularmente los prescriptores, tienen la necesidad creciente de disponer de servicios que incrementen el conocimiento y la confianza sobre el uso y utilización de los productos industriales. El trabajo expone una experiencia que persigue acometer la creación de valor y la internacionalización desarrollando redes eficientes en la creación, integración y transferencia de conocimiento susceptibles de ofrecer una respuesta eficaz a la toma de decisiones de los prescriptores y agentes frontera relacionados con los mercados industriales. / The paper purpose is to identify new ways for value generation in industrial products that need a high degree of specialized knowledge due to its technical component. The present research has found that agents who possess this knowledge have the growing necessity to identify services of value related to these products. It is included a purpose successfully applied in the business internationalization area, based on the generation of efficient networks connected to knowledge creation, integration and transference which allow to give a efficient response to prescriber decision making in industrial markets.

Suggested Citation

  • Cabanelas Lorenzo, P. & Cabanelas Omil, J. & González Vázquez, E., 2008. "La Creación, Integración, Transferencia Y Asimilación Eficiente De Conocimiento En Redes: Una Propuesta Para Incrementar La Confianza Y La Vinculación Con Los Prescriptores / Efficient Knowledge Creat," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 14(3), pages 151-166.
  • Handle: RePEc:idi:jiedee:v:14:y:2008:i:3:p:151-166

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    References listed on IDEAS

    1. Carol J. Simon & Mary W. Sullivan, 1993. "The Measurement and Determinants of Brand Equity: A Financial Approach," Marketing Science, INFORMS, vol. 12(1), pages 28-52.
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    5. Ingemar Dierickx & Karel Cool, 1989. "Asset Stock Accumulation and Sustainability of Competitive Advantage," Management Science, INFORMS, vol. 35(12), pages 1504-1511, December.
    6. Jan W. Rivkin, 2000. "Imitation of Complex Strategies," Management Science, INFORMS, vol. 46(6), pages 824-844, June.
    7. S.A. Lippman & R.P. Rumelt, 1982. "Uncertain Imitability: An Analysis of Interfirm Differences in Efficiency under Competition," Bell Journal of Economics, The RAND Corporation, vol. 13(2), pages 418-438, Autumn.
    8. Ingemar Dierickx & Karel Cool, 1989. "Asset Stock Accumulation and the Sustainability of Competitive Advantage: Reply," Management Science, INFORMS, vol. 35(12), pages 1514-1514, December.
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