Análisis De La Eficacia Publicitaria En Internet /
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References listed on IDEAS
- G.D. Carnegie & P.W. Wolnizer, 1995. "The Financial Value Of Cultural, Heritage And Scientific Collections: An Accounting Fiction," Australian Accounting Review, CPA Australia, vol. 5(9), pages 31-47, June.
- Kay, J A & Thompson, D J, 1986. "Privatisation: A Policy in Search of a Rationale," Economic Journal, Royal Economic Society, vol. 96(381), pages 18-32, March.
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KeywordsPublicidad en Internet; Conocimiento; Eficacia publicitaria; Web advertising; Knowledge; Advertising effectiveness;
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