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Intensidad Exportadora Y Percepción De Barreras A La Exportación: Un Estudio De Casos /

Author

Listed:
  • García Pérez, F.

    (Universidad de Oviedo (España))

  • Avella Camarero, L.

    (Universidad de Oviedo (España))

Abstract

Mediante un estudio de casos analizamos la experiencia exportadora de 11 PYMEs asturianas y alicantinas. Nuestro objetivo es comprobar si la percepción de barreras a la exportación difiere entre aquellas PYMEs más comprometidas (o exitosas) con la exportación y aquellas otras cuyos ingresos por ventas provienen mayoritariamente del mercado español. Observamos que existe una relación directa entre la intensidad exportadora y la percepción de impedimentos a la exportación. Además, la importancia que la empresa otorga al control de sus exportaciones (y su actitud proactiva o reactiva frente a la exportación) también pueden ayudar a explicar esta diferencia de percepciones. / Using case study methodology, we analyze the export experience of 11 SMEs from Asturias and Alicante. The aim of the paper is to prove whether the perception of export barriers differs between those SMEs highly committed to exporting (or successful in foreign markets) and those others whose revenues come primarily from the Spanish market. We observe that there exists a positive link between export intensity and the perception of barriers to exports. Moreover, the importance that SMEs give to foreign sales’ control (and also their proactive or reactive attitude towards exporting) may also help in explaining these different perceptions.

Suggested Citation

  • García Pérez, F. & Avella Camarero, L., 2007. "Intensidad Exportadora Y Percepción De Barreras A La Exportación: Un Estudio De Casos /," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 13(3), pages 93-106.
    • Handle: RePEc:idi:jiedee:v:13:y:2007:i:3:p:93-106
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    Cited by:

    1. José Jesús Merlos García, 2015. "Export Inhibitors In The First Stage Of The Internationalization Process: Evidence From Mexico," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 8(2), pages 67-83.

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