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Estrategias Competitivas Y Desempeño Empresarial: Estudio Comparativo De Los Modelos De Robinson & Pearce Y Miles & Snow En El Sector Hotelero Español /

Author

Listed:
  • Camisón Zornoza, C.

    () (Universidad Jaime I (España))

  • Garrigós Simón, F. J.

    () (Universidad Jaime I (España))

  • Palacios Marqués, D

    () (Universidad Jaime I (España))

Abstract

Puesto que las rentas económicas no pueden emerger en un mercado de competencia perfecta, la investigación estratégica actual se enfoca en los efectos de las asimetrías competitivas sobre los resultados extraordinarios persistentes. En especial, el enfoque configurativo ha puesto de relieve la necesidad de estudiar la influencia de la variedad de posicionamientos competitivos intraindustria sobre el desempeño de los competidores instalados. Mas el problema precisa aún de investigación adicional ante la falta de una síntesis crítica de las contribuciones teóricas y los controvertidos resultados empíricos. Este trabajo responde a la demanda de investigación adicional en varios puntos clave: estableciendo nuevas hipótesis sobre las relaciones causales entre los modelos estratégicos intra-industria y el desempeño, comparando la capacidad de predicción de las tipologías de Miles y Snow (1978) versus Robinson y Pearce (1988), aplicándose a un nuevo contexto como es el sector hotelero español, y refinando el problema de medición del constructo estrategia y del contraste empírico con diferentes metodologías, como los modelos de ecuaciones estructurales, análisis factorial exploratorio y ANOVA. / Since economic rents cannot emerge in a market with perfect competition, current strategic research focuses on how competitive asymmetries affect the persistence of extraordinary results. In particular, the configurative literature has stressed the need to study the influence of the variety of intra-industry competitive positioning on the performance of established competitor firms. However the lack of a critical synthesis of theoretical contributions and the conflicting empirical results highlight the need for additional research. The present study responds to this demand in various key aspects: by establishing new hypotheses on the causal relationships between intra-industry strategic models and performance, through a comparison of the predictive capacity of Miles’ and Snow’s (1978) typology with that of Robinson and Pearce (1988); by application to a new context, in this case the Spanish hospitality sector; and by refining the problem of measuring the strategy construct and empirical testing with different methodologies, including structural equation models, exploratory factorial analysis and ANOVA.

Suggested Citation

  • Camisón Zornoza, C. & Garrigós Simón, F. J. & Palacios Marqués, D, 2007. "Estrategias Competitivas Y Desempeño Empresarial: Estudio Comparativo De Los Modelos De Robinson & Pearce Y Miles & Snow En El Sector Hotelero Español /," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 13(3), pages 161-182.
  • Handle: RePEc:idi:jiedee:v:13:y:2007:i:3:p:161-182
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    References listed on IDEAS

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