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La Banca Por Internet Como Innovación Tecnológica En El Sector Bancario /

Author

Listed:
  • Larrán Jorge, M.

    (Universidad de Cádiz (España))

  • Muriel de los Reyes, M.J.

    (Universidad de Cádiz (España))

Abstract

En el presente trabajo se analiza la puesta en marcha en nuestro país de una modalidad de negocio bancario con un soporte innovador, y relativamente reciente, como es Internet. Se trata, pues, de los bancos independientes, que operan principalmente a través de la red, creados por los tres grandes grupos bancarios nacionales en el año 2000, y de cómo éstos resuelven el dilema sobre la adquisición de las nuevas tecnologías de la información: desarrollo interno versus outsourcing. / At this paper, we analyse the set up of an innovative and recent bank model, the Internet banking. We study as the three large Spanish banking groups founded their independent only Internet banks in the national market in 2000, and as they have resolved the problem of the acquisition of the new information technologies: home made versus outsourcing.

Suggested Citation

  • Larrán Jorge, M. & Muriel de los Reyes, M.J., 2007. "La Banca Por Internet Como Innovación Tecnológica En El Sector Bancario /," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 13(2), pages 145-153.
    • Handle: RePEc:idi:jiedee:v:13:y:2007:i:2:p:145-153
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