IDEAS home Printed from
MyIDEAS: Log in (now much improved!) to save this article

Influencia Del Perfil Sociodemográfico, Relaciones Con El Medio Y Actitud Ante La Compra A Distancia En El Comportamiento De Compra Por Televisión /

Listed author(s):
  • Ruíz Mafé, C.


    (Universidad de Valencia (España))

  • Sanz Blas, S.


    (Universidad de Valencia (España))

Registered author(s):

    El objetivo de la presente investigación es profundizar en el estudio de los factores determinantes del comportamiento de compra a través de la televisión. Con este fin, se plantean un conjunto de hipótesis sobre la influencia del perfil sociodemográfico, la exposición al medio televisivo y al género de compra televisiva y la actitud ante el sistema, en la decisión de compra por televisión. Del análisis de resultados obtenidos de una muestra de 200 telecompradores españoles, se pone de manifiesto que la exposición al género de compra por televisión y la actitud ante el sistema son predictores significativos del comportamiento de compra a través de la televisión. / This paper aims to present an in-depth study of key drivers influencing teleshopping behaviour. For this purpose, we put forward a set of hypotheses regarding the influence of demographics, television media exposure, teleshopping genre exposure and attitude towards teleshopping in teleshopping decision. Data analysis of the results obtained from a sample of 200 Spanish teleshoppers shows that attitude towards teleshopping and teleshopping genre exposure are significative predictors of teleshopping behaviour.

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

    File URL:
    File Function: complete text
    Download Restriction: no

    Article provided by Academia Europea de Dirección y Economía de la Empresa (AEDEM) in its journal Investigaciones Europeas de Dirección y Economía de la Empresa.

    Volume (Year): 13 (2007)
    Issue (Month): 2 ()
    Pages: 131-143

    in new window

    Handle: RePEc:idi:jiedee:v:13:y:2007:i:2:p:131-143
    Contact details of provider: Postal:
    Investigaciones Europeas de Dirección y Economía de la Empresa, Facultad de Ciencias Económicas y Empresariales, Universidad de Vigo, Lagoas - Marcosende s/n, E-36310, Vigo, Pontevedra, España

    Phone: (+34) 986812473
    Fax: (+34) 986812401
    Web page:

    No references listed on IDEAS
    You can help add them by filling out this form.

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    When requesting a correction, please mention this item's handle: RePEc:idi:jiedee:v:13:y:2007:i:2:p:131-143. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Tony Crespo Franco)

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.