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La Diversificación De Las Empresas Hoteleras Españolas: Una Explicación Basada En La Teoría De Recursos /

Author

Listed:
  • Claver Cortés, E.

    (Universidad de Alicante (España))

  • Andreu Guerrero, R.

    (Universidad de Alicante (España))

  • Quer Ramón, D

    (Universidad de Alicante (España))

Abstract

En las últimas décadas, la Teoría de Recursos y Capacidades ha mostrado un gran interés en explicar el fenómeno de la diversificación empresarial dada su idoneidad para determinar tanto la forma como el modo en que esta estrategia será llevada a cabo. Nuestro trabajo se basa en las ideas de esta teoría para estudiar las decisiones de diversificación de las empresas hoteleras españolas.Para ello hemos consultado fuentes de datos secundarias. Los resultados indican que una serie de variables (tamaño, antigüedad y disponibilidad de fondos) influyen en las decisiones sobre el crecimiento empresarial y el modo de desarrollo del mismo. / Over the last decades, the resource-based view of the firm has tried to explain the diversification of the firms. This is an appropriate theory to explain both the type of diversification and the mode of growth. According to this approach, this paper formulates some hypotheses about the diversification strategy that will be tested on a sample of Spanish hotel chains. The data handled in the empirical research is secondary and was drawn from different information sources. The results suggest that some internal variables (size, age, and internal funds) affect the growth decisions and the mode used for implementing these strategies.

Suggested Citation

  • Claver Cortés, E. & Andreu Guerrero, R. & Quer Ramón, D, 2007. "La Diversificación De Las Empresas Hoteleras Españolas: Una Explicación Basada En La Teoría De Recursos /," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 13(1), pages 57-77.
    • Handle: RePEc:idi:jiedee:v:13:y:2007:i:1:p:57-77
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