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Entrada De La Empresa Española En Mercados Exteriores /

Listed author(s):
  • Ruíz Moreno, F.


    (Universidad de Alicante (España))

  • Mas Ruíz, F.J


    (Universidad de Alicante (España))

Registered author(s):

    El propósito de este trabajo es analizar, por un lado, los determinantes del modo de diversificación de la inversión directa en el exterior (IDE) considerando diversas aproximaciones teóricas y, por otro lado, los determinantes de la IDE combinando el modo de diversificación con la estructura de la propiedad empresarial. La metodología aplicada estima diversos modelos logit sobre 141 empresas españolas manufactureras entre 1998 y 2000, detectando que el modo de entrada mediante IDE viene explicada por la diversificación relacionada, la experiencia internacional y local de la empresa, la intensidad publicitaria, el tamaño y estructura de la propiedad de la empresa, la distancia cultural, así como por el desarrollo del país de destino. / The aim of this paper is to analyse the determinants of diversification mode through foreign direct investment (FDI) considering various theories. Also, this paper analyses the determinants of entry mode through FDI combining diversification mode with ownership structure decision. The methodology estimates various logit models, over a sample of 141 Spanish manufacturing firms between 1998 and 2000, finding that entry mode into a foreign country through FDI is mainly explained by related diversification, international and local experience, advertising intensity, cultural distance, firm size, level of development of host-country, and ownership structure.

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    Article provided by Academia Europea de Dirección y Economía de la Empresa (AEDEM) in its journal Investigaciones Europeas de Dirección y Economía de la Empresa.

    Volume (Year): 13 (2007)
    Issue (Month): 1 ()
    Pages: 183-208

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    Handle: RePEc:idi:jiedee:v:13:y:2007:i:1:p:183-208
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    Investigaciones Europeas de Dirección y Economía de la Empresa, Facultad de Ciencias Económicas y Empresariales, Universidad de Vigo, Lagoas - Marcosende s/n, E-36310, Vigo, Pontevedra, España

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